In this quick blog I wanted to highlight an unspoken truth but to set the scene let us start with a few rules that I keep to in my IT world.
First, I have a very simple approach when it comes to Partners, they should be there to assist and to further our solutions that inevitably rely on their products.
If those solutions don’t work, I look unprofessional and that is position I am not happy to be in. So I tend to choose partners like friends, very carefully!
Another simple rule of mine is it doesn’t matter how good the marketing, the partner has to be willing to put their product and their expertise in our firing line.